Spotted this on the digital buzz blog. Nice use of blue tooth, digital outdoor and a phone app.
Also fits in nicely with the strap line for the Prius - Moving forward - which works on a number of levels and gives them permission to do activity that is pushing technology on.
Thursday, 29 October 2009
Toyota Prius iphone app in Time Square
Labels:
blue tooth,
digital outdoor,
Interaction,
mobile application,
prius,
time square,
toyota
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