A Frankfurt seafood restaurant, 'Fisch Franke' have come up with an interesting new poster gimmick. Basically they filled up a roadside poster and then added live trout! The world's first poster aquarium has apparently been very good for sales…
You can always rely on Star Wars fans to go to extreme lengths but I really like the idea of this project Star Wars Uncut.
The original film has been cut up in to 15 second clips and fans are attempting to recreate it / film and put it all back together. Each fan chooses a clip, recreates it anyway they wish and then uploads the clip back up. So far their are 18 finished clips, 536 clips claimed, and 386 still available. They range from the sublime to the ridiculous but it is fun.
Working in digital you have to have a sense of humor this is an awesome spoof and reminds me and everyone else not to get too up ourselves.
You have to love a guru joke and Father Pop up is a brilliant incarnation. Taking the piss out of all the buzz words and new memes it is great fun - I love hte description of AR.
This ad intrigued me. Not anything about the creative execution but more the fact that O2 are using online network buys to advertise a specific offer to their existing customers.
Clearly, as I am not an O2 customer I do not remeber ordering any additional O2 PAYG Sim cards!
Ultimately, my first impression was that this must not be the best way to communicate with your existing audience and there will be considerable wastage. My next thought was there can't be any real targetting on IP or behaviour as I've seen it 3 times and I'm not a customer.
So I am left feeling a little bit bemused but intrigued. either there are so many customers of O2 online that they feel the wastage aside its still cost effective to talk exclusively to customers through the medium of display advertising or they are trying an experiment to see what happens as an acquisition tool. Or they bought it all on a CPA deal?
I'm interested in the power of interaction, digital media and technology. I've been lucky enough to work in the field for the last 12 years at some of London's best interactive agencies. The content here has mainly been gathered from other blogs and is just a convenient place for some of my colleagues to find out about new developments in the field.
I run a new digital agency called Spike www.spikeuk.com