One Beat Ahead - Our new web-cam game game for Drench Water

We (Elvis) have just launched a new game for Drench bottled water

http://www.staydrenched.co.uk/one-beat-ahead/

It's an online game that uses you guessed it your web-cam.
It starts by checking you have a bottle of Drench water by scanning for the "Mr. Memory" goldfish on the label. If you have one of the promotional bottles, the goldfish from the label springs to life and pops into the tank where he instructs and prompts you through the game.
You play the game by using your web-cam and moving your head to pop bubbles in the tank, a few lucky entrants who do well in the game will win a selection of prizes ranging from a laptop computer, a sat nav system, free magazine/film subscriptions and much more.

The concept for the online game was to compliment the new "Mr. Memory" TV spot by CHI & Partners which can be seen here:

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Classic redefinition of not safe for work

Watch the employee's computer screen in the background (left hand side) - I think he is getting the fact of the day email too, sadly he is on live TV.

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If you ever wanted to be an astronaut - now you can with your iPhone and a cool app from Nasa

This looks like every childhood dream and a lot of fun, but very geeky. Oh and its free.
http://itunes.apple.com/us/app/nasa-lunar-electric-rover/id355542143?mt=8

See and download the full gallery on posterous

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Golf GTI US Mobile Launch

Via addictive blog they say:

Outstanding use of mobile to launch the new Golf GTI
AKQA produced a fantastic campaign to launch the new GTI in the US late last year. No TV. No Posters, No press ads. Just an iphone app.
Watch this video for the full story - and remember this next time someone tells you iphones are niche

http://www.facebook.com/video/video.php?v=324848336756

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This is awesome

Always a sucker for slow motion film, somehow it makes even the most mundane things extraordinary. In this case however its something quite spectacular - a lighting storm slowed down, and unusually there is about 3 minutes of footage. Enjoy.

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Nice ad from Google for the Super Bowl

Much nicer than the outdoor that has been used in the UK - much more personal, and emotive.

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Get your US TV Fix

Courtesy of my old mate Joel at Beyond PR http://beyondpr.blogspot.com/ a great site to get free US drama and comedy shows.
http://www.tvgorge.com/

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