One Beat Ahead - Our new web-cam game game for Drench Water

We (Elvis) have just launched a new game for Drench bottled water

http://www.staydrenched.co.uk/one-beat-ahead/

It's an online game that uses you guessed it your web-cam.
It starts by checking you have a bottle of Drench water by scanning for the "Mr. Memory" goldfish on the label. If you have one of the promotional bottles, the goldfish from the label springs to life and pops into the tank where he instructs and prompts you through the game.
You play the game by using your web-cam and moving your head to pop bubbles in the tank, a few lucky entrants who do well in the game will win a selection of prizes ranging from a laptop computer, a sat nav system, free magazine/film subscriptions and much more.

The concept for the online game was to compliment the new "Mr. Memory" TV spot by CHI & Partners which can be seen here:

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Classic redefinition of not safe for work

Watch the employee's computer screen in the background (left hand side) - I think he is getting the fact of the day email too, sadly he is on live TV.

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If you ever wanted to be an astronaut - now you can with your iPhone and a cool app from Nasa

This looks like every childhood dream and a lot of fun, but very geeky. Oh and its free.
http://itunes.apple.com/us/app/nasa-lunar-electric-rover/id355542143?mt=8

See and download the full gallery on posterous

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Golf GTI US Mobile Launch

Via addictive blog they say:

Outstanding use of mobile to launch the new Golf GTI
AKQA produced a fantastic campaign to launch the new GTI in the US late last year. No TV. No Posters, No press ads. Just an iphone app.
Watch this video for the full story - and remember this next time someone tells you iphones are niche

http://www.facebook.com/video/video.php?v=324848336756

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This is awesome

Always a sucker for slow motion film, somehow it makes even the most mundane things extraordinary. In this case however its something quite spectacular - a lighting storm slowed down, and unusually there is about 3 minutes of footage. Enjoy.

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Nice ad from Google for the Super Bowl

Much nicer than the outdoor that has been used in the UK - much more personal, and emotive.

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Get your US TV Fix

Courtesy of my old mate Joel at Beyond PR http://beyondpr.blogspot.com/ a great site to get free US drama and comedy shows.
http://www.tvgorge.com/

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Internet Infographic

Cool visual ways of presenting lots of data are getting more common, and cooler to look at - this is not particularly innovative but very easy to digest.

Via http://www.focus.com/fyi/information-technology/state-internet/

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Bringing an opinion to life, and demonstrating your view.

I was very impressed with both the opinion and the design of these two articles

The first on the fold in screen design.
http://iampaddy.com/lifebelow600/

The second on spelling - although I am not one to talk on that subject.
http://iampaddy.com/spell/

See and download the full gallery on posterous

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Interesting Nokia interactive poster

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Jakob Neilsen fun

http://www.davezilla.com/2006/02/19/jakob-nielsen-fighting-styles/

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Google DR ads

A compelling and interesting use of direct response online banners and a small but useful piece of functionality to help show you the business cost saving if your organisation uses Google apps/docs etc.

Simple and smart

Download now or watch on posterous

google.mov (833 KB)

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Brilliant film - a film based homage to adland

Reminds me of the famous virgin record label art work where you had to spot the bands - apparently there are over 80 ads/characters from ads featured.

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The internet of things and porn powered technology

Porn has a proven track record to be one of the biggest innovators in digital technology from the animated gif to Augmented Reality but one questions springs to mind with this latest innovation in the technology arena.

If you could invent a $7000 sex robot why do you make it look the spitting image of Caroline Tate. Don't get me wrong the woman is funny but surely there are better options.

http://www.cnn.com/2010/TECH/02/01/sex.robot/index.html?hpt=T2
[cid:3347973051_1333586]

See and download the full gallery on posterous

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Augmented reality prediction

Fun film predicting the future of augmented reality in our lives.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

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Ironic working at Elvis

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Somewhat scathing but possibly true blog on advertising

http://copycunts.blogspot.com/

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USB Robot Wars

I love this from storage manufacturer Verbatim - really innovative and astute insight in to target audience for tech focused people and amazing way to get people involved with a utility product.




Not to mention the site is awesome and the game play very good. Congratulations to the people who developed this it is very impressive.