Domestic Violence - You can make a difference

I was asked to share this piece of work on domestic violence from one of our sister agencies in Canada - Fjord.

Not only is it a very important cause, but it’s also a great example and use of interactivity. The piece is very powerful, strong and with a simple design at the same time. I really like the physical metaphor, and the way the story unfolds with the users interaction.

Getting Video out of You Tube

I read something a month or two back about You Tube making it easier to get videos out of the site, I expect this is horribly out of date post but I found this service called KeepVid through a colleague and thought it worth mentioning if any of you ever need it.

It's probably a spin off from the fact that they have launched a iPhone service and therefore have to save out the videos as mp4 format anyway.

So its a nice example to show how some progress sometimes leads to exponential progress - not only serving the iphone but making it easier for everyone else who wants to show a youtube video in a ppt presentation for example - I like it that is good karma.

Computer Tan

Hats off (but sun tan lotion on) to McCann for this sweet campaign. I saw a digital cross track poster showing the trailer this morning at Oxford Circus tube station and I wrote the url down as it was clearly intriguing and a spoof.



Watch it and go to the site





What a great campaign nicely executed and with a serious message - I didn't know what it was for but it was interesting and I just had to wait to the end to see. Clearly a good cause, and an equally good campaign.

I'm sure there will be an iphone app, and I like the integration of the webcam functionality which more and more people are using in campaigns to capture real consumer reaction, and participation.

Augmented reality ATM locator

This brilliant initiative has already been blogged to death but I'm putting it up so I have a record of it to show clients. It is for the Dutch bank ING, and its a brilliant combination of consumer insight and technology.

How many times are you somewhere even in the town you live in and need to find the nearest cash machine or ATM - if you aren't careful you end up in a dodgy newsagent or garage being charged £2 for the pleasure.

Now with extra geek factor points this uses the camera phone and gps and a software compass to direct you in to the nearest ING bank operated ATM

Introducing the Green & Black McVitie Biscuit Burger

Just for fun we've been inventing new snacks to keep us going in the office.

This is a nice healthy number using Green & Blacks dark chocolate and the ever present dark chocolate digestive.

Q) Do you know who this man is?

If you do you might be exactly the type of person we are looking for to join the team.

A) Jakob Nielsen - and we are looking to hire a junior/mid level IA with 2-3 years experience. If you are interested in a permanent position give us a call or email contact details from www.spikeuk.com

Bringing the Proposition to life - literally!

I often think in straight lines and find it hard to 'zig' when everyone else 'zags'. So I've had many thoughts on bringing propositions to life in a literal fashion, sometimes they are good ideas sometimes contrived and terrible ideas (mostly the latter). Anyway it was nice to see someone very simply bring to life their brand proposiiton on line.


Kitkat have done a really lovely simple and clever website - the first worldwide site where nothing happens - yes nothing at all, to very nicely bring to life or not the Take a break' brand promise. I like it even more because it gives me a legitimate reason to plug pre-loaders and mention the online archive of preloaders at pretty loaded - well worth a look.

The pre-loader on the 'Kit Kat' site works brilliantly - illustrating the daily grind, and its a definite case of if the preloader wasn't there the site would lack something.